Social media is a phenomenon that has been developing in a
rapid pace. Different scholars have described it in a different way and as Jackal
and Scott (2011: 5) say “there is no single recognized definition of social
media”. Drury (2008: 1) defines social media as “online resources that people
use to share content: video, photos, images, text, ideas, insight, humor,
opinion, gossip, news”. Safko and Brake (2008) further defined social media as
“activities, practices, and behaviors among communities of people who gather
online to share information, knowledge, and opinions using conversational
media. Conventional media are Web-based applications that make possible for one
to create and easily transmit content in the form of words, pictures, videos,
and audios”. Different researcher explained their perspective regarding social
media and we support Drury’s definition as it explains the role of social media
in a precise statement. Social media has certainly became a global platform
where sharing data internationally has become an international trend.

Social media can also become a privacy concern that is
cyber plagiarism as well as outlet for abuse and cyber bullying (Chen &
Bryer, 2012; Frye et al., 2010; Jackson, 2011; Smailes & Gannon-Leary,

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 Oye (2012) notes
that most of the younger students use social networking sites mainly for
socializing activities, rather than for academic purpose. Oye (2012) further
observed that most of the students do feel that social networking sites have
more positive impact on their academic performance. In another study conducted
by Shana (2012), it was revealed that students use social network mainly for
making friends and chatting. The result showed that only 26% of the students
indicated that they use social media for academic purpose.

Young (2006) in a study titled “the effect of internet use
and social capital on the academic performance of students” observed that the
internet expands its reach to teenagers’ school life. Young noted that students
are more reliant on the internet to access information that is involved in
school life as well as entertainment. The researcher further added that
internet, though consumes time, and has less effect on studies. Yang (2003)
notes the effect of social media depends large on the degree of usage.

Yoon (2000) observed that the type of social media or
network subscribed to by a teenager exerts influence on him or her to visit the
internet. Jeong (2005) noted that internet addiction is significantly and
negatively related to students’ academic performance, as well as emotional

Arnold and Paulus(2010) found that even when social media
is used for an educational purpose, students incorporate the technology into
their lives in a way that may differ from the intentions of the course
instructor for example, off -topic or non-academic discussions occur on social
media because of its primary design as a social networking tool(Lin et
al.,2013) .further as , a student’s age increases , the frequency of off topic
discussions also increases( Lin et al .,2013) .one explanation for this impact
is that social media provides too much stimulation and therefor can distract
students from completing their course work(Hurt et al .,2102: Patera et al
.,2008).another reason for this may be that students who spend more time on
social media may have difficulty balancing their online activities and their
academic preparations.

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