is a multinational business Laws may affect its distribution of products.
systems in other countries are competitive therefore as Nike is an
international business they have to follow accordingly.
growth and advancement have adverse effects on Nike due to recession.
as the local economy, Nike growth also have an affect within the international
• •Worldwide increases in health consciousness means that’s
there is more demand in sports apparel
Due to global presences Nike will need to focus on
consumers buying habits and preferences. •In
terms of economic innovation and segmentation Nike applies its marketing
creates products that are Innovative and technically advanced which fulfils the
requirement of its consumers.
leading brand for sports shoes
logo that enhances the recognition of the brand globally
control over its distribution channel
designs in footwear
expansion into sports wear and sunglasses.
technology and innovation
retail sector is very price sensitive
stable production units
much dependent upon its share of footwear market
price of products due to premium brand
pressure from Adidas and Under Amour
focusing on niche market segments.
into developing markets.
•In order to reach out to a
wider audience Nike’s strategy is to use celebrity athletes to endorse their
•For their advertisement of
products Nike uses athletes as sponsors.
•Across the world Nike has over 47,000 branches over 100
•Nike maintain its management and organization effectively.
•Research, development and advertising campaigns are the
main systems that Nike uses
Nike’s value is to produce
top quality athletic footwear.
Nike aims to build relationships
around trust and respect
•Nikes strongest skill is to advertise and market products
above and beyond competition
•Nike acquire the best athletes to promote and wear certain
products on commercials.
• Nike employs 74,00 employees
•Staff have good knowledge and
experience about the company and the industries in which it operates
•Nike’s management implements
a lifestyle wear to employees.
•Nike incorporates sports to
implement competitive spirt for employees.
Issue 1: Due to high competition from Adidas
and Under Armour Nikes cuts jobs as sales growth slows.
Issue 2: Inventory problems which has had
a negative impact on the company.
·NIKE, Inc. has grown to be the world’s largest marketer of
·Nike produces a wide range of sports equipment such as
running shoes, footwear, sportswear and sports equipment’s
·Nike’s strategy and key initiatives is to achieve
sustainable, long-term growth across its global portfolio of brands and
In terms of traditional customer segmentation strategy the
rise of e-commerce has resulted in a transformation for online shopping.
Nike’s strategy meets the expectation however the risks
are of reducing costs of operation requires time investment extensive research.
The strategy is feasibility as it targets a wider
audience. It is relatively easier to sustain the strategy as it cuts on the