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•As Nike
is a multinational business Laws may affect its distribution of products. 

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•The tax
systems in other  countries are competitive therefore as Nike is an
international business they have to follow accordingly.

•The
growth and advancement have adverse effects on Nike due to recession.

•As well
as the local economy, Nike growth also have an affect within the international
economy

•  •Worldwide increases in health consciousness means that’s
there is more demand in sports apparel

Due to global presences Nike  will need to focus on
consumers buying habits and preferences. •In
terms of economic innovation and segmentation Nike applies its marketing
information systems

•Nike
creates products that are Innovative and technically advanced which fulfils the
requirement of its consumers.

Strengths

•World
leading brand for sports shoes

•Ccompany
logo that enhances the recognition of the brand globally

•Strong
control over its distribution channel

•Innovative
designs in footwear

 

Opportunities

•Product
expansion into sports wear and sunglasses.

•environment
friendly programmes

•Product
development

•New
technology and innovation

 

Weaknesses

•The
retail sector is very price sensitive

•Lack of
stable production units

•Very
much dependent upon its share of footwear market

•High
price of products due to premium brand

Threats

•Competition
pressure from Adidas and Under Amour

•Competitors
focusing on niche market segments.

•Expansion
into developing markets.

Strategy

•In order to reach out to a
wider audience Nike’s strategy is to use celebrity athletes to endorse their
products .

•For their advertisement of
products Nike uses athletes as sponsors.

Structure

•Across the world Nike has over 47,000 branches over 100
different countries

•Nike maintain its management and organization effectively.

 

 

 

Systems

•Research, development and advertising campaigns are the
main systems that Nike uses

 

Shared values

Nike’s value is to produce
top quality athletic footwear.

Nike aims to build relationships
around trust and respect

• Skills

•Nikes strongest skill is to advertise and market products
above and beyond competition

•Nike acquire the best athletes to promote and wear certain
products on commercials.

Staff

• Nike employs 74,00 employees
worldwide.

•Staff have good knowledge and
experience about the company and the industries in which it operates

 

Style 

•Nike’s management implements
a lifestyle wear to employees.

•Nike incorporates sports to
implement competitive spirt for employees. 

Strategic
issues

 Issue 1: Due to high competition from Adidas
and Under Armour Nikes cuts jobs as sales growth slows.

 

Issue 2: Inventory problems which has had
a negative impact on the company.

 

 

 

 

Background

·NIKE, Inc. has grown to be the world’s largest marketer of
athletic footwear

·Nike produces a wide range of sports equipment such as
running shoes, footwear, sportswear and sports equipment’s

·Nike’s strategy and key initiatives is to achieve
sustainable, long-term growth across its global portfolio of brands and
businesses. 

In terms of traditional customer segmentation strategy the
rise of e-commerce has resulted in a transformation for online shopping.

Nike’s strategy meets the expectation however the risks
are of reducing costs of operation requires time investment extensive research.

The strategy is feasibility as it targets a wider
audience. It is relatively easier to sustain the strategy as it cuts on the
operational costs.

 

 

 

 

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