Coca Cola first began in 1886, when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, otherwise known as “Doc”, led him to create a distinctive tasting soft drink that could be sold in soda fountains. He created a flavored syrup and took it to his neighborhood pharmacy, where the Coca Cola vas mixed with carboneted water. Many of those who sampled it deemed it excellent. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coco Cola”, as well as designing the trademark and distinct script that is used today. After fighting in the civil war, he decided he wanted to invent something that would bring him commercials success. Usually everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. After moving to Atlanta, Pemberton decided to try his hand in the beverage market. In his time, the soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda fountain drink just made sense. Therefore, his was when Coca-Cola was born. However, Pemberton had no idea how to advertise, so this is when Frank Robinson came in. He also wrote the slogan “The Pause That Refreshes”, but coke did not do so well in the first year. Moreover, Doc Pemberton died in August 1888, meaning he would never got the chance to see the commercial success he had been seeking. After Pemberton’s death, a man named Asa Griggs Candler rescued the business. In 1891, Chandler became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques that were invented. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it afterward. In addition to the coupons, Candler decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand rather than just a regional brand. A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, congress passed a tax in the wake of the Spanish-American War. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. There are approximately ten teaspoons of added sugar in a single can of cola. It is recommended that no more than six teaspoons of added sugar should be consumed daily; meaning just one serving of cola per day is well above these guidelines. The intense sweetness of Coca-Cola because of its high sugar content should make us vomit as soon as it enters the body. However, the phosphoric acid in the beverage dulls the sweetness, enabling us to keep the drink down. This beverage has changed the lives of millions of people in this world, giving them the opportunity to feel better about themselves. Therefore, at the same time, it causes harm to people’s bodies. Cavities occur when too many sugary and acidic foods and drinks, and Coca cola contains sugar and acids. So this message goes out there for the people that might be addicted to the Coca Cola beverage; even though it may be very good, that’s not the thing that matters. What matters more is your health.

Post Author: admin


I'm Irvin!

Would you like to get a custom essay? How about receiving a customized one?

Check it out