In the current year’s college students generally, use social
networking sites that enable them to post photographs and video and to build up
their social community or post media content into organized groups. College
students use social media 1-5 hours every day and more on weekends (Emanuel,
The usage of Twitter for consuming news is increasing each day and
to some extent, the situation is substituting to the traditional media, mostly
the newspaper as far-off as news taking is worried (Clark, 2010). According to
Pew Research Center (2016) “37% of internet users with college degree
use Twitter, with the age group of 18-24.”
Twitter users can send short messages which are ‘tweet’ which consist of 140 characters of what they need to state
and what they are doing at present. Individuals likewise ‘follow’ chose user’s
tweets and they can retweet or repost others tweet for
their followers. It is an online medium of content informing with the capacity
of sending a similar message to thousand individuals at once (Emanuel,2016)
jack port Dorsey, Noah Glass, Biz Stone, and Evan Williams created Twitter
in March 2006, and it was discharged in July 2006.
The particular facility quickly gained global attention to the
issues, such as American student jailed within Egypt and US Airways airplane
crash on the particular Hudson river. In 2012, a lot more than 100 million
Twitter users posted 340 million Twitter posts each day, and the particular
support handled a typical of 1. 6 billion search inquiries per day.
As associated with 2016, Twitter had a lot more than 319 million monthly
active users. On the day of the 2016 U.S president election, Twitter
proved in order to be the very significant method to obtain breaking news,
organized together with forty million election-related tweets. Twitter users
follow other users back if they wish to follow. Unlike around many online
social network websites, for example, Myspace or Myspace.com, a connection of
following and getting followed don’t require reciprocation.
A user can stick to any additional user, plus the user getting followed will
not need to follow back again. Being a new follower
upon Twitter signifies that an individual gets all typically the messages
(called tweets) coming from those an individual follows. Twitter updates can
even be retweeted; the retweet mechanism allows users to be allowed to spread
details of their specific choice over then above the reach from the correct
The 2 major news consumed simply by peoples which made tweets to
gain its recognition is initial afternoon on April 15, 2013, within the site of
Boston, plus world got in order to know first as to what happened through a
short message written in 74 characters. The tweet from the Boston Globe: “BREAKING: A witness reports hearing two loud arms near the Boston
Marathon finish line.” The terror attack
and the subsequent investigation unfolded on social
media, with journalists, officials and individuals sharing and monitoring
information on Twitter, Facebook, and Reddit. In several ways and instances,
such as when the Boston Police broke the news first on Twitter that the second
suspect was finally arrested, social media bypassed traditional media as an
information platform. It used to be that traditional media platforms,
particularly television, had the monopoly of breaking news. This no longer
holds. More and more individuals are getting their news from Twitter.
Twitter and social news site:
According to the Pew research center (2015), One of the areas of
greatest difference is in the use of each platform for breaking news. Nearly
six-in-ten Twitter news users (60%) use the site to keep up with a news event
as it is happening, which is almost double the rate among Facebook news users
(31% a number that is on par with the percentage who did so in 2013). Another
area of difference is in the mix of news topics seen on twitter. Nearly all of
the questions asked about the topic are seen by at least half of users who
consume news on Twitter. This is the four topics that Twitter news users see
reports at higher rates, sports, business, international news and national
government and politics.
On Twitter, 18-34-year-old who use twitter for news are about twice
as like to tweet about? news. There are a number of ways to ask
social?media users about how they engage with news on these sites, particularly
when it comes to the act of posting or tweeting, and the scholastic group is as yet figuring out how gatherings of people react to
distinctively worded inquiries on this subject. In 2013, for example, Pew
Research Centre asked a series of questions about news-related activities on
Facebook (including discussing, commenting on and posting news), and the
responses there suggest a fairly extraordinary understanding of posting about
news than reactions to the inquiry in this survey.
According to the Pew research center (2015), One of the areas of
greatest difference is in the use of each platform for breaking news. Nearly
six-in-ten Facebook news users (59%) use the site to maintain a news event
since it is taking place, which is almost twice the rate among Myspace news
users (31% a number that is on par with the percent who did so in 2013).
Another area of difference is in the mix of news matters seen on twitter.
Facebook news users overall visit a somewhat greater mix of topics. Nearly all
of the matters mentioned are seen by at the very least half of new users on
Twitter. This are the four matters that Twitter news users see reports at
higher rates, sports, business, international reports and national government
Rosenstiel (2015) in this study stated that audience gets more news
after joining social media than they used to get before. Twitter is not only a
medium to consume the news but also highly participatory. He further added that
“64% of Twitter users say they both get and share news and 21% of
Twitter users say they just consume news”.
Twitter has allowed news consumers to be informed in meantime about
major events and topics of their interest. According to the Government of India
Ministry of Human Resource Development (2017), there were 315 million college
students in the India age group between 18-25. This is the age group of the
college students of undergraduate and post-graduate on which the study will be
1.3 News Consumption:
The Internet is very fast changing the way people consume their
news. Consumption of news was previously limited to the reading of newspaper or
listening to a news bulletin on the radio, or watching it on TV. In recent days’ audience can get instant and most recent news, actually minutes
old, on the Internet, or get updates and notification to their mobile phones or
in their email inbox or on their social media pages
There is no doubt that the Internet, social media, and smartphones
have impacted the way in which individuals consume news. According to the Pew
Research Centre (2013), Americans’ relationship to be able to the news is getting transformed in several guidelines
thanks to the fresh tools and affordances regarding technology. This can end up
being observed in that reports is becoming more private as users customize
their particular experience and take demand in the flow of reports into their
lives. Reports are becoming a contributed social experience as folks exchange
links to reports and recommend content being a kind of cultural currency inside
their social networks (“Participatory Reports Consumer”, 2010). Additionally, reports are starting
to become a participatory action, as folks contribute their particular own
stories and activities and post their side effects to events using sites such
as Facebook in addition to Twitter.
The Internet in addition to smartphones is transforming people’s relationship to reports. In line with the Pew Research Centre,
over a typical day, 61% of American citizens get news online, which puts the
World wide web just behind TV set since a news source in addition to ahead of newspapers. In addition, the center states of which more when
compared to a quarter regarding older people now commonly accessibility the
Internet issues cell phone phones, adding yet one more layer of change inside
consumers’ relationship with reports. This study attempted to be able to understand how news buyers.
Online news consumers obtain and send news by means of social media
tools these kinds of as Twitter, blogs, Myspace, YouTube, and search machines
to name a few venues. These tools elevate the public from news receivers to
news contributors. For users, social media sites offer anyone the possibility
to express themselves and hook up with folks of just like mind or interests.
Sociable media tools provide a great easy, little to zero cost, a way for
people of the public to be able to take part in discussion posts with larger
groups of folks and draw attention to be able to issues and subject areas of
which traditional news media may possibly have overlooked (Picard, 2009).
With the help regarding social media tools, typically the Internet
is fast transforming the way men and women take in their news. This action was
once limited to studying the newspaper or being attentive to news bulletins on
radio, or observing it on TV. These days audiences can get a great
“instant helping” of typically the latest news, literally mins old,
on the net, or obtain updates issues smart mobile phones, in their email
mailbox or on their sociable network pages (Picard, 2009).
In addition to social media tools, websites are transforming
individuals into news contributing factors. For example, websites help to make
it possible for everyone with basic computer skills and access to the Internet,
to publish on the web. Blogging has also impacted journalism in that regular
citizens are increasingly performing ‘random acts of
journalism’, having witnessed an event and writing about it on a blog. In
addition to blogs, Twitter is utilized by the everyday citizen to report
current events and provide news commentary. This thesis
examined the extent to which the public is driving and consuming the news, and
whether or not consequently individuals feel more or less informed.
According to studies on technology utilization from the Pew Research
Center’s Internet and American Life Project, millennials or those 18–33
are more likely to be ”plugged-in” than any other age-group, Facebook has
more than 1 billion users, with more than one third of millennials using the
site for news and social interaction. While we all now live together in the internet world, it is likely that university students do so
with a comfort level that is changing how and how often they get news. The
nature of this group’s information seeking and sharing habits is
challenging media’s traditional business models. As
traditional mass media outlets look to upcoming profits and business designs,
school students as millennials, stick out. These are typically the consumers
who may push the media industry coming from its traditional business design to
be able to an alternative model but to get determined.
1.4 Youth as News consumers:
News consumption has been usually considered as generally a man
sphere associated with the particular masculine dominance from the general
public sphere generally as well as the information professions more
specifically. Provided the main role that will news may be actively playing in
informing youth plus socializing them into general public engagement and
citizenship, this can be seen as the potentially important agent associated
with the social change towards sex equity in social existence. News consumption
is an excellent significance in relation to younger people. The genre of news
serves as a main socializing agent to the particular larger social world,
political systems, and cultural ideals. News informs us regarding the world
outside associated with our physical reach, adds to setting public agendas and
debates, constructs our own identities and loyalties plus defines the ones that
are “others” to us (Lemish and Alony, 2014).
Young people’s traditional news habits might not exactly reflect their true want to access and reveal the
news. The existing scholarship provides displayed that reading newspaper
publishers has not been a new high priority for this specific group, nor has
observing television set newscasts (Vidali, 2010). However, this habit, or
perhaps lack thereof, shows indications of change. While this similar age-group
first hears concerning something online or by way of newer models of details
delivery, they still communicate with traditional media. Based on a Pew
Analysis Center study in the year of 2010, young men and women return to be
able to traditional advertising sources regarding confirmation and detail. In
addition to the ease which they will now regularly plug inside to new places in
addition to cultures, as part regarding the change in their particular lives
from schooling regarding mandate (high school) to be able to schooling of
choice (college), may also be assisting their adaptability to brand new
surroundings of all types (Emanuel et al., 2008). Media outlets and media have
turned to Fb, Twitter, and social programs in the hopes associated with
attracting young and on-the-go news consumers. Almost all of this may provide
lessons to professional companies of information and information content.
(Rosengard et.al., 2014).
1.5 Why do social media users share content?
The particular context in which the term ‘sharing’
is comprehended has drastically changed with the creation of social media.
Sharing in the context of twitter means that the users post a link that
contributes to the external website. This can be simply
shared or may be followed by personal comments by the user discussing the link.
You will find an excess of articles online that are read which give rise to
discussions and debates between users. Twitter users share content for various
reasons. It was also found that the users of Twitter share content to attain
social gratification. Social media is used as the platform to express
individuality which includes Opinions, likes, and interests. When a user shares
a post online, he/she seeks certain credibility. This is documented by fellow
users and this, in turn, validates the credibility of the user, lending him/her
the potential to be an opinion leader. (Kümpel,
1.6 Aim of the study:
News consumption habits of college students are an important area of
research because it is not an area that is studied in extent. One reason for
this may be because there is a large turnover in student population every year.
Students join and leave college on a yearly basis, so the opinions of the
students may also change yearly and they are also pioneers in adopting new
technologies related to social media, and for this, they are known as digital
natives or members of the communicating generation. Their condition as early
users makes them a privileged case study for exploring the changes that have
resulted from the impact of the digital era (Prensky, 2001).
The purpose of this study is to examine the news consumption habits
of younger news users, specifically college students using twitter. The
researcher seeks to determine how younger consumers are finding news and
information through Twitter, as opposed to traditional media. These findings
shed some light on the news habits of college students, offering guidance on
how news outlets can tailor the dissemination of their products to attract and
to reach younger consumers.
This study is built on the arguments that social media technology
and their role have inspired changes in the ways in which college students use
twitter as the source for the news.
The uses and gratifications theory deals with an understanding of
why people use media to seek their need and gratification. This theory deals
with finding out reasons for people’s dependence on
media to gratify their needs and desire, unlike other theories which are
related to finding out the effects that media has on
The crux of the uses and gratification theory is what the audiences
do with mass media instead of the influence of the mass media on the audiences.
The audience members actively choose and use media according to their needs.
Thus the theory lays down the basis for exploring the gratifications gained
from the media. This theory can be said to have an audience-based approach.
Thus U is the theoretical background to understand what motivates how
twitter is used for consuming news (Diddi & LaRose, 2006).
As of now in this study, the following gratifications were
Information- (Boczkowski, 2010).
Habitual- (Cauwenberge, et.al 2010)
1.8 Research objective:
1. To find out the most sought gratification and least sought
gratification in reading news on Twitter.
2. To identify the participatory behavior of student’s post news consumption on Twitter.
3. To find out what types of news are consumed by the college
1.9 Research questions:
• What are the
gratifications sought by students on Twitter?
• What do you do with the
news you consume on Twitter?
• What kind of news is consumed