Our team exercise is about an example of commercial
production of GMO-free soybeans supply chain. Many countries are in demand GMO
free soybeans. But normal producers and importers found it so difficult.
Because there was no mechanism of tracking the origin of the products and
controlling their production and commercialization in an adequate way to
guarantee the absence of GMOs. Hence gebana – a Swiss association of NGOs and
consumers, decided to backup the commercial production chain of GMO-free
soybeans to supply the Swiss market. Our group work is to understand how the
organisation managed this issue of this supply chain and overcame from that.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now




After the green revolution in the late 1970s, soybeans
supply got the attention of consumer organization. Since most of the soybeans
were produced from animal feed, the importers had to face the risk of political
claim that it reduced biodiversity. In the 1990s, the Genetic Modified
Organisms(GMOs) were introduced. Supermarkets and food retailers in Europe were
in demand for GMO-free products because of the protest by NGOs and consumers
against genetically modified products. Importers found it difficult to trace
the origin of the product.

A Swiss association of consumers and NGOs
called gebana hired a consultancy BSD for commercial production chain of
GMO-free soybean to supply the Swiss market. BSD defined three goals for the
soybean supply chain.

1.     The first was to export to
Switzerland GMO-free soybeans including a guarantee of GMO absence.

2.     The second goal was to develop a
new soybean product which could add environmental and social value

3.     The third goal was to make a
social fund with the revenue generated from soybean sales which is then given
to the producers for local development.


The role
of BSD is to function as a third party, without any involvement in the
production chain, but with technical knowledge of standard and with the sole
interest of establishing a good production chain. It has to also facilitate the
communication between the partners.




With the globalisation of world economy, the speed at
which information is processed and the concerns regarding human rights and
environment related issues arise have become rapid. These have a very strong
reflection in the consumer market also. There has been a lot of steps adopted
to improve the supply chain management wherein, information is traceable,
transparent and is evident to be much more secure.

In order to achieve this the corporates have started
to ensure that they maintain a good “sustainable supply chain management

defines social and environmental standards

that the business practices are sustainable

of strategic planning

and evaluation of processes.

 These are
further explained with the references taken from the case study on “Risk
Management in Sustainable Supply Chain Management (SSCM): Lessons Learnt from
the Case of GMO-Free Soybeans”.

In 1990s several NGOs and huge population of consumers
were against GMO food products. The Buyers, supermarkets and importers were in
search and demand for the GMO-free products. In order to identify and track
their origin, control and ensure proper production and commercialisation, the
Swiss association called ‘Gebana’ came into action to support this process to
supply the GMO-free soybeans to the Swiss market.

The association had several Goals.

export GMO-free soybeans to Swiss market

the organic certification

efficient working control system to ensure quality production of GMO-free

have more social and environmental value added to the soybean production.

information passed on among the agro and food industries

ensure that a social fund is created to revert the revenues earned from sales

back to the producers for their social upliftment and encourage more

evaluation of all social conditions prevailing and ensure the cooperation among
the industries, producers and consumers.






Post Author: admin


I'm Irvin!

Would you like to get a custom essay? How about receiving a customized one?

Check it out