Letter of Intent


Karan Verma

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22385, Shant


India -151001






In the wake
of finishing my course in Bachelor of Business Administration, I hope to
embrace additionally examines in Masters in Business Administration as I have
an extraordinary enthusiasm towards the mechanical workplace. What’s more, are
the components that there have been incredible changes in worldwide market
slant in the current circumstances making the part of a specialist an extremely
crucial one. To achieve flawlessness, it is of most extreme need that I
consider examining in University Canada West with its remunerating research
program, brilliant research offices, and appropriate examination condition. I
believe it will likewise serve to give right heading to my vocation as an
examination and improvement proficient at a scholastic and research arranged
Organization. I plan to seek a Master’s degree keeping in mind the end goal to
achieve that objective. I was at first pulled in to the field of administration
since I find it to be very dynamic and creativity-based field. Also,
advertising is a quickly developing order, enveloping a wide region of
exercises inside the group.


Academic Background & Research


My regard for
training and slant towards master’s program drove me to select business
contemplates, financial matters, bookkeeping in my Matriculation Education
which disentangled numerous riddles for me and gave me delight in this way
creating unmistakable fascination in advanced education. In the wake of
finishing my secondary school, I felt that Management would be the territory,
which would give me the chance to learn and investigate how the essentials of
Business are connected to make innovation for handy and genuine purposes. Along
these lines, Bachelors in Business Administration was an immediate outcome of
my feelings. Subjects like Marketing, management information system,
International marketing, personnel management and industrial relations, Industrial
Management, uncovered to me boundless skylines in the field of Business
Management. My undergrad think about was a luxuriously remunerating background,
amid which I took my investigation past simply the four dividers of my
classroom-keeping myself possessed with various mechanical visits and preparing
programs. This helped me get a more critical take a gander at the use of
different parts of the subject.


In a quest
for my objective, I chose to contemplate in proficient college i.e. Sri
Aurobindo College of Commerce and Management, University of Punjab – NAAC A
Accredited University. In my undergraduate studies, I have profited from the
broadness of Syllabi substance of University of Panjab that has given me a
complete presentation profoundly territories of this field and solid applied
comprehension and levels accomplished were incredible, which cleared path for
my name to reflect as the topper of the college and in the Dean’s rundown of
the college.


In the course
of recent years, I have built up an enthusiasm for the regions of International
Business in which prompted me to find out about, assessing best coordination’s
and keeping up client relations. The work engaged with this, and in addition
the course, has driven me to welcome the complexities associated with this


As a result
of my incredible enthusiasm for the field of marketing, I looked for function
as an intern at Bonn Food Industry, one of the biggest bread makers in India. I
worked as a marketing intern and in this position, I gained in-depth and
practical understanding of marketing, while I concurrently learned about the
theoretical side of marketing. Despite the fact that this entry level position
was fulfilling and testing, I have chosen that my scholastic establishment is
deficient for accomplishing my profession objectives, and further preparing for
ace’s program given by your regarded college will set my skill and enable me to
make more international opportunities for organizations, for example, this in
my future vocation.


my scholarly qualifications, I created more grounded relational abilities while
arranging and partaking in a large group of exercises, including staff
enlistment, which has to a great extent enhanced my authority and relational
abilities in my personality. I also have largely contributed to tree
plantations, blood donation camps, team meetings and followed an agenda on how
to best support a service user, problem-solving, having the capacity to tune in
to benefit clients and their families and enable them to talk uninhibitedly and
straightforwardly. In this way realizing an identity upliftment as a part of my


I have a few
solid objectives for my postgraduate involvement in Canada. I plan to take in
the most recent showcasing strategies and speculations, while additionally
growing my viewpoints and building up a more extensive, more worldwide
standpoint. I anticipate associating with understudies of various nationalities
and assorted foundations, which will give me a more profound comprehension of
various societies and outlooks. In particular, joining the esteemed ace’s
program offered by your honourable university will give me the hypothetical
preparing, pragmatic experience, and access to assets that I should upgrade my


After fulfilment
of my master’s program, I intend to come back to India and work for Eroz
Environ Engineer Private Ltd., and apply my aptitudes towards extending their
business past Asia, Middle East and all through Europe. In particular, they
intend to create showcases in both Eastern and Western Europe, and I feel that
the learning and experience I pick up in your master’s program will be
fundamental in helping the organization extend and develop well into what’s to
come. I am sure that the abilities and aptitude I have gained throughout the
times of my instruction and business have set me up well for postgraduate
investigation at your regarded foundation, and I am anxious to apply for the
same and build up my aptitudes further.


Be that as it
may, for my Master’s degree, I stay open to different subjects also. My college
class work included: Organisation and Management, Quantitative Techniques,
Business Law, Business Economics, Basic Accounting, Marketing Management, Human
Resource Management, Financial Management, Production and Operations
Management, International Marketing, Sales and Distribution, Industrial
relations and Labour enactments.


Projects & Training:


Project 1: Analysis of Consumers’ Loyalty Towards
Telecom Industry (Brand Portability)


This research looks at significant effects on client
steadfastness in an exploration structure where client devotion is the reliant
variable and consumer loyalty, saw value, benefit quality and trust are on the
whole free factors. The study additionally tests the speculation that there
exists a directing connection between benefit quality and consumer loyalty. The
investigation utilizes different factual strategies, including unwavering
quality, factor and relapse examination. The epistemology of research was principally
subjective and included 100 residents through a questionnaire led survey and
factor analysis was additionally connected to affirm the outcomes. This
examination recognizes benefit quality decidedly influencing consumer loyalty
with saw value going about as a directing variable. Besides, the investigation
additionally includes that the directing factors emphatically impact the
relationship. An increment in the client’s recognition on the sensibility of
cost likewise tends to build the effect of administration quality on consumer


Project 2: An
Evaluation of the Impact of advertising on Consumer Behaviour – A Case Study of
Nestle: Makers of Maggi Noodles


This is an exploration work completed to assess the
effect of publicizing on buyer conduct with specific reference to Nestle,
producers of Maggi noodles. Information for the exploration were gathered
through essential and auxiliary sources. The gathered information were broke
down in tables and basic rates, while the speculations were tried utilizing the
different procedure. Given three theories as expressed in section one, these
speculations were tried fundamentally in part four to uncover the validness of
reactions by the respondents to the exploration questions. In the last
examination, endeavours were made to convey to rundown the tried research
speculation, which demonstrated that: Advertising has enhanced shopper
inclination for Maggi noodles to different noodles, there has been critical
increment in offers of Maggi noodles because of promoting. Settle has possessed
the capacity to conquer contenders through promoting and informal exchange in
Northern India.


Project 3: Study of Consumers’
Reading Preferences – EBook vs. Print (Business Research)


The research
assesses how understudies collaborate with various book designs. It tends to
elements, for example, time and area to gauge perusing movement crosswise over
printed books, tablets, tablet gadgets and PC E-books. A study of 370
undergrads measured elements that clarify how the organizations are being
utilized. Printed books were found to have the best market quality, after by
tablets, tablet gadgets and PC E-books. The study additionally exhibits potential
advantages of perusing in each of those arrangements, offering reasons that
understudies may appreciate or welcome an organization for particular purposes,
for example, utilizing printed course readings to study and take notes or a
tablet for unwinding. Results ought to illuminate the distributing business on
the status of E-books. Proposals are given for adjusting designs in light of
the perusing propensities found here. Results recommend distributors ought not
to influence a prompt bounce to e-books but rather ought to rather slide them
into the commercial center gradually, as more individuals start to utilize
computerized perusing gadgets.



Professional Experience:


Organisation: Eroz Environ Engineer Private Limited

Eroz Environ
is global Leader in Secondary Lead Smelting Technology, solution providers for
Secondary Lead Smelting, Lead Refining, Lead Alloying. We also provide
technology and equipment / plant for Lead Scrap Recycling process and Lead
Oxide manufacturing. Eroz Environ are also the suppliers of Lead Production
Plant, Lead Metal Recycling Plant, Plant & Machinery for Lead Battery Scrap
Recycling, Litharge manufacturing technology, waste Lead processing equipment
and various Lead equipment’s.


Having more
than a decade’s experience in Designing, Operating, Erection and Commissioning
of several Lead Smelting / Manufacturing Plant in India and other countries,
its strength lies in providing cost-competitive and flexible solutions &


Job 1: Assistant Marketing
Manager (May 2014 – May 2016)


Subsequent to finishing my
under graduation, I joined Eroz Environ as a fresher however organization’s
central goal for esteem creation to workers helped me in accomplishing
brilliance in different segments like Undertaking and overseeing every day
authoritative assignments to guarantee the usefulness and coordination of the
division’s exercises, supporting showcasing officials in sorting out different
activities, utilizing advertising scientific strategies to accumulate vital
information (online networking, web examination rankings and so forth.), aiding
the arranging of special occasions and customary or computerized crusades and
go to them to encourage their prosperity. To make and post online substance on
the organization’s site and web-based social networking accounts, composing
showcasing writing (pamphlets, official statements and so on.) to enlarge
organization’s quality in the market, discussing straightforwardly with
customers and empowering trust seeing someone in business were a piece of my
day by day errand at Eroz Environ.


Job 2: Global Marketing
Manager: (June 2016 to Present)


It’s a sheer benefit to
work in a regarded association like Eroz Environ and take in each critical
viewpoint identified with promoting by means of thorough preparing and
advancement by Eroz Environ. We as a group took an interest in applicable
gatherings and other industry panels guaranteeing that the organization has an
abnormal state of expert standing driving the group for taking part Lead
Industry Conferences and Exhibitions like: Asian Battery Conference (ABC),
European Lead Battery Conference (ILA), World Lead Conference, International
Lead Battery Conference (ILBC), which are held in different nations over the
globe, accepting general accountability for building up the yearly advertising
arrangement for the association; for vital market arranging; statistical
surveying programs; field constrain exercises, and control of the showcasing
spending plan, Participating on significant gatherings and other industry
boards of trustees guaranteeing that the organization has an abnormal state of
expert standing ,providing details regarding promoting council and procedure
assemble exercises to senior administration partners.


I genuinely
trust that the sound scholastic condition at University Canada West would allow
me to learn deliberately with my had capacities and perseverance. Through
expanding the Master’s understanding, steady familiarity with the worldwide
promoting condition and steadiness, I am certain of finishing the Master’s
program effectively and satisfying my profession target to end up noticeably a
fruitful business person in the worldwide market.




Karan Verma

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