Recent Trends in Consumer Demand

 Mobilisation of Consumption

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 Consumers increasingly consume at home or on
the move. there is a trend that consumption takes place not only where the
consumer wants but also when the consumer wants. These trends are facilitated
by new technologies such as internet and mobile phone services with 24 hour
access to sales platforms making it possible for consumers to make orders
whenever they find it convenient


 Just as production has become increasingly
international, demand is also affected by globalisation trends. Consumers now
expect products from all over the world to be delivered to their doorstep.
Information and communication technologies have made cross-border trade easier
and consumers in very different parts of the world now have access to very
similar products.


Advancement in technologies has enabled us to
create in new ways–leading to new creative forms and helping us see a new
appreciation of the digital as a thing of beauty.This use of science is no longer just for experts. Digital tools are
enabling people to make the transition from users to creators. The digital
tools are new source of inspiration and the means to create a big change
possible now in the hands of everyone. Soon everyone will be a manufacturer,
able to create what they want, when they want it.


 In a world full of buzz and networking ,
people are seeking more depth and meaning. Leisure is becoming as much about
self-development as pleasure-seeking, and there is a growing sense of
earnestness, consideration and thoughtfulness. Consumer awareness towards the
ethical impact of their everyday lives has increased. Consumers are encouraged
to  take responsibility for the ethical
status of the things they do, buy and support.


 Personalization has been taken out of the hands and tastes of
consumers.While mass production is an important part
of globalisation, an important counter trend is customization of products and
services to individual needs and wishes. An example of this trend is the
increasing importance of customized products and services in various sectors.

Customer Engagement

Engagement on the Social Web means
customers or stakeholders become participants rather than viewers. The
engagement process is, therefore, fundamental to successful social marketing
and to the establishment of successful social business practices. Engagement in
a social context implies that customers have taken a personal interest in what
you are bringing to the market

Social business, therefore, is
about equipping your entire organization to listen, engage, understand, and
respond directly through conversation and by extension in the design of
products and services in a manner that not only satisfies customers but also
encourages them to share their delight with others. If social media is the
vehicle for success, social business is the interstate system on which it rides
into your organization

Omni-channel Access

Widespread use of
mobile devices has also raised the need for organizations to have a 24/7 presence
on their social media pages to handle the complaints and queries of customers.
Mobile devices are going to change the way organizations are encompassing the
user’s perceptions and feelings before, during and after their interaction. The
m-commerce now outweighs the e-commerce traffic. Clearly, shopping on
smartphones has already changed the game. Industry experts believe that m-commerce
will soon contribute as the major revenue provider. Therefore, rather focusing
on different channels of customer service, organizations should focus more on
creating great user experience in the mobile-driven world


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