The USA had become very independent, with its new policy of isolationism, so it did not join the league of nations or any other country’s affairs. Treaty of Versailles had been put in place for Germany. USA profited from the war hugely, since they sold weapons to Europe during the war, and they start to sell Europe large amounts of food. While a lot of Americans were killed, it was less than other countries, and they manage to get over the war quickly. Why did the USA boom? Impact of WW1 on Europe-The war was fought in Europe, and not in USA, meaning that Europe had been badly damaged.

Many were killed, and needed to import lots from USA Impact of WW1 on USA-The lower European export levels meant that there was a gap in the market that the USA was ready to fill, helping with the booming economy. They supplied Europe with weapons during the war, and food afterwards, giving them huge profits  Effect of impact of WW1 for USA-Europe was devastated, and needed supplies from USA, gaining USA sizable profits  Industrial strength-USA had high exports and low imports, meaning that they profited hugely.

They had a large amounts of natural resources, like oil in Texas, coal in Kentucky, and Iron in Chicago  New ideas and industries-Henry Ford owned Ford, who were one of the leading car manufacturers. He introduced many new ideas, like standardisation, and mass production. This created a prosperity cycle. Electricity became more widespread, so more electrical appliances could be manufactured. Prosperity cycle-As more jobs were made available for people, there was more money going around, since more people would be buying goods, increasing demand, which requires more jobs.

Another on is that Cars started to become made, which required parts, which boosted older industries like Steel and glass, giving more people jobs, so more cars were bought, increasing demand. Cars also created new opportunities, like motels, more roads, and petrol stations.  Mass Production-Standardisation, so all parts were the same. Division of labour split up the work, so that one person would do the same specific job, and moving assembly lines meant that a conveyor belt carries products to the workers.  Confidence-Americans felt very confident, meaning they would be more willing to spend their money.

Hire purchases-borrowing money to buy goods. Americans also felt confident in investing in the stock market. Republican Policies  Low Taxes-People did not have to spend all of their money on taxes, and could spend their money on other things  Laissez Faire-The government did not interfere with people’s lives  Rugged Individualism-First used by Hoover, meant that people achieved their own success through their own hard work.  Tariffs-Taxes put onto imported goods, so Americans had to buy American goods-May 1921 Emergency Tariff Act-Increased tax on imported wheat, sugar, meat, wool, etc.

Immigration Restriction-Before WW1, there were practically no immigration restrictions, but afterwards the government decided to ‘keep America American’-1921 Emergency Quota Act restricted immigration to 3% of the number of immigrants in 1910 Election slogan-Hoover promised ‘A chicken in every pot, a car in every backyard’ Growth of Industry Construction-New materials allowed construction of new, taller buildings. More homes built in suburbs as the transport was better, so people could get into work from further away.

Economic growth required more buildings to be built, like department stores, factories, etc. * Electricals-Grew very rapidly, and many homes had electricity by 1929. Better technology allowed this growth. Encouraged development of new goods, like vacuum cleaners, radios, washing machines, etc. All these new products required more advertising to sell well. Transport-Car industry was boosted greatly, with Henry Ford’s new ideas. New transport required more roads to be built. One car a minute at ford in 1929. More vehicles=More parts needed=Older industry boosted.

Air travel boosted-162,000 flights in 1929.  Advertising-More firms realised the potential of advertising, making it become more important. More sophisticated advertisement methods, with colour and they became more memorable. Cleaning the home was easier(new technology) so women had more time, so more advertisement was aimed at them. More department stores meant more advertising used. Department Stores-More consumerism, so more demand for department stores. Electrical appliances meant there were more available products, so more of a reason for them to exist.

Better construction allowed them to be bigger. JC Penney opened Piggly Wiggly (supermarket). Allowed people to get all products in the same place. Customers served themselves as opposed to waiting to be served. What industries suffered?  Coal industry-More people had cars, so there was less demand for railway, so coal was used less for this. Oil and its derivatives were becoming used more and more, and coal less and less. Coal no longer used in factories-competition from gas and electricity  Railroad Industry-More people had cars, so people no longer required railroads.

Coal industry suffered, so it could not be used for steam strains. Cheaper ownership of cars, so petrol was cheap Textile Industry-Tariffs on foreign wool and cotton was less, so there was increased competition. Rayon was a new manmade fibre that was cheaper than other textiles-required less processing and fewer workers. Women’s dresses became shorter after WW1, so less material was required to make dresses-7m material was required in 1928, but 21 was required before ww1  Agriculture-Overproduction. At the end of the war, Europe needed food supplies from USA, so they supplied it.

Farmers noticed that they could sell tons to Europe, so expanded. This meant that when Europe recovered, there was a surplus of food, so farmers got practically no money. Farmers invested greatly in farming equipment, and took a lot of loans, that they could not pay back. Minary-Haugen Farm Relief Bill introduced by congress to help farmers(set up federal farm board to buy and store agricultural products at 1914 prices), but President Coolidge vetoed it. Increased competition from Canada, Argentina, and Australia. Society in the 1920s.

Consumerism  Consumerism was practically nonexistent before the 1920s-very few luxuries, a lack of advertising, and everything was aimed at men.  In the 1920s, people had more money, and women had more free time, due to new technologies. Women were used in adverts as it appealed to both men and women. Fridges could be used to keep food cool, so you didn’t have to go to the shop every single day to buy more food. Branding becomes more important. Prohibition and Crime  Prohibition-when something is banned, or stopped from happening.

The USA government banned the sale of alcohol, although trade and drinking of alcohol continued illegally. Prohibition causes-Prohibition happened because: Female reformers argued clear links between alcohol, wife beating, and child abuse, Industrialists(like Henry Ford) believed that drinking reduced efficiency, many brewers were German, and there was an anti-German feeling after the war, religion saw drinking as sinful  Prohibition consequences-Prohibition meant that alcohol business went underground, into illegal speakeasies(illegal bars), in which organised crime played a large part.

Much fewer people were dying due to alcoholism-dropped by 80% by 1921, but an increased number of people were killed due to poisoned alcohol(50000 in 1926). Many lost jobs in brewing industry-when prohibition ended in 1933, only 9 of 22 breweries reopened in St Louis. Organised Crime grew hugely due to this  Gangster causes-Gangsters grew for a multitude of reasons. Many ordinary Americans would happily break the prohibition law, so gangsters like Al Capone earned huge amounts of money due to prohibition. Practically no way of enforcing prohibition, with only 2500 IRS agents-much less risk in alcohol.

Corruption also meant that gangsters would pay off police, IRS agents, and politicians to ignore them.  Gangster consequences-St Valentine’s Day Massacre 1929-Capone organised murders of rival gang leaders in broad daylight. Increased corruption over the USA-police would be paid to ignore gangsters, public would break the law. Al Capone opened the first soup kitchen Women  Women’s hair became shorter, and wore shorter dresses(impacting on textile industry). They ditched the old hour glass silhouettes, and started wearing brighter colours Before 1917 After 1917 -Did not have the vote

-Did not drink or smoke -Accompanied by a chaperone if she went out -Divorce was rare and very difficult -Most middle and upper class women did not work-interfered with domestic role -Working women would have low paid jobs -Wore tight wasted, ankle length dresses, long hair, no make up -WW1 opened new employment opportunities for women, particularly in heavy industry -Women smoke and drank in public -Got the vote in 1920 -Consumer boom led to labour saving devices-less housework so more time -Short hair, more makeup, shorter skirts(but not too short) and bright(ish) clothes

-Went to speakeasies without a chaperone Racism and Intolerance Attitudes to immigrants-Anti-German feelings after WW1. Isolationism meant USA wanted nothing to do with Europe’s problems. Red scare, so Russians and communists were looked down upon. Had to be a WASP(White Anglo-Saxon Protestant) to be ideal citizen. Many immigrants were poor, so ghettos started to pop up around cities. Americans blamed immigrants for lack of jobs.  Immigration laws-put in place after WW1(entry was free before)-Keep America American.

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